- "Pleasant Company" redirects here.
American Girl, LLC is the current, official name of American Girl.
Pleasant Company was the original name of the company producing and distributing American Girl products. The company was started in 1986 by Pleasant Rowland and wholly owned by her until she sold the line to Mattel in 1998. The company fully transitioned to American Girl in 2000.
Current Product Lines
American Girl currently produces five lines of dolls:
American Girl has several physical stores, called American Girl Place. These are the only locations where items can be purchased new without ordering from the website or catalog.
Logos and Symbols
The American Girl Logo are symbols found on clothing, packaging, paperwork, books, the website, and other accessories. It was redone when Mattel purchased American Girl from Pleasant Rowland and renamed the brand.
Pleasant Company Logo
The Pleasant Company Logo depicted a silhouetted young girl laying on her stomach and reading, with a doll seated by her side. The girl is always darker than the doll silhouette. Often the text "Pleasant Company" was below in a box outline.
It could be found on the backs of the Historical Central Series that were released by Pleasant Company, packaging, and some clothing. The logo was phased out when the company was renamed.
American Girl (of) Today Logo
The American Girl (of) Today logo consisted of a stylized, often multicolored pigtailed girl often with "American Girl Today" superimposed over the figure. (The Is are dotted with stars.)
This logo was used on multiple outfits and packages, plastic hangers, and the stylized girl logo without text was used often on American Girl (of) Today outfits, but phased out when the line name was changed.
Full American Girl Logo
The full American Girl logo has the words "American Girl" with the star in between or in front of the words. The Is are dotted with stars. This logo may be seen on a red background with white text, or on a white background with pink text. It is currently used on all packaging and websites, and some clothing.
Abbreviated American Girl Logo
The abbreviated logo is just the letters "AG" with a star in between or in front of the letters. It is normally seen only on clothing and accessories.
American Girl Star
The American Girl Star is a five pointed outlined star at a slight angle.