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SeattleStoreExterior

Exterior of American Girl Seattle.

American Girl Place is a physical retail location where American Girl products can be purchased in person.

Specifically, American Girl Place is the name for the three largest American Girl stores in Chicago, New York and Los Angeles (which are also called the Flagship stores). The other stores are referred to as American Girl Boutique and Bistro[1], international outlets are referred to as American Girl Specialty Boutique, and pop-up stores are referred to as American Girl Temporary Boutique.

Each store has well decorated displays of dolls, outfits, accessories and items and purchases can be made directly. It is marketed as an "experience" rather than a regular retail store visit by the company.

Available Activities

Along with on-site shopping, other activities are available.

Cafe: A restaurant Bistro is available that serves brunch, lunch, tea, and dinner. The menus are preset (with Seattle as the exception; their menu is a-la-carte). A person who brings a doll is offered a Treat Seat to prop their doll up at the table with them; if a doll has not been brought, there are loaner dolls that can be used. AG Denver and Kansas City do not have cafes.

Personal Shopper: Personal shoppers are store employees that allow a person to shop in personal comfort in a private room. They will bring items to you and let you make the purchases without having to wait in line. Many personal shoppers will give extra gifts as well. The private rooms are only available in Chicago, Los Angeles and New York. The Boutiques offer personal shopping in their stores but not in a private room.

American Girl Hospital: If a doll needs to be sent to the American Girl Hospital, she can be sent from here and shipped back home.

Doll Salon: Doll can have hair styled, receive cleaning, and get additions such as on-site piercing.

In flagship locations, a side salon offers purchasers to also get their ears pierced.

American Girl Exclusives: Each location has exclusive items that can only be purchased in the stores. These mostly consist of specific clothing and accessories for dolls as well as items that are used at the locations. Many shirts have the name of the stores on them. See the List of American Girl Place Items.

Party Hosting: Parties can be hosted for a length of ninety minutes. These include craft making, a meal, and a party activity. They take place in a private Dining Room. Denver and Kansas City offer after-hours parties which take place in the store, as there is no bistro.

Occasionally, activities will be advertised as weekend experiences; these are mostly small craft activities or paid events based on lines, and some have been hosted or offered in the cafes as an add on to the dining room experience.

Limited and Exclusive Giveaways and Launch Parties: Launch Parties for new released characters (such as Girl of the Year) or product launches and relaunches (such as BeForever, Truly Me, or WellieWishers) often include launch celebrations for the first three to four days of the release. Activities and exclusive item giveaways (often clothing or accessory items that fit an 18" doll) are frequently included to help advertise the new items.

Truly Me Signature Studio: Released with the launch of Truly Me. Custom doll-sized outfits, girl's shirts, and doll carriers can be designed and made in the store via a tablet computer. The outfits are printed on cloth. This is exclusively available in Chicago, New York, and Los Angeles, as well as part of the Create Your Own experience.

Former Available Activities

Theater: A small theater show was available in Chicago, New York, and Los Angeles. Shows included Circle of Friends and Bitty Bear’s Matinee: The Family Tree. The theaters were all removed in 2008.

Photo Studio: A picture could be taken by visitors in Chicago, New York, and Los Angeles, which was then modified to look like a cover of American Girl Magazine. In 2015, the Photo Studios in all three flagship stores were permanently closed.[2]

Creativi-tees: T-shirts that could be made in the store. Shirts were offered in doll and girl (7-20) sizes in pink or white (light blue was later discontinued); girls' t-shirts were short-sleeved with a small square for applying the decal, while doll tees could be short or long-sleeved. Purchasers were able to choose from twenty variant decal designs (they changed regularly), and observe the design being pressed onto the shirt. This was not available in Los Angeles. Creativi-tees started to be phased out in Summer 2017.

American Girl Place/Flagship Stores

The largest three American Girl stores--also called "flagship stores"--are generally large multi-floor planned stores. Along with all the offered amenities, AG Places include dioramas of historical and BeForever characters, extra bistros, larger window and diorama displays, inventory unavailable at other locations, and other unique amenities.

Historical characters Felicity Merriman, Addy Walker, and Samantha Parkington, as part of BeForever, are only available for physical purchase at flagship stores.

Chicago, IL: The first American Girl Place opened in Chicago, Illinois, on November 19, 1998; the store later moved to Water Tower Place in 2008. This was the first time any American Girl items could be purchased new directly from a walk-in location.

New York, NY: A second store was opened in New York City, New York, in Manhattan 2003. In 2016, it was announced the store would be relocated to Rockefeller Center in November 2017.[3][4]

Los Angeles, CA: A third store was opened in the Grove in Los Angeles, California, in 2006.

American Girl Boutiques and Bistros

In Fall 2007, two American Girl Boutiques and Bistros were opened, starting a trend of smaller stores in some locations. These are permanent store locations and, while generally considered anchor stores, generally take up less retail space than the three flagship stores.

Dallas, TX: American Girl Dallas was opened in 2007 at the Galleria.

Alpharetta, GA: American Girl Atlanta was opened in 2007 at the North Point Mall.

Natick, MA: The American Girl Boston was opened in 2008 at Natick Collection.

Bloomington, MN: The American Girl Minneapolis was opened in 2008 at the Mall of America.

Lone Tree, CO: American Girl Denver was opened in 2010 at Park Meadows. This store does not have a bistro.

Overland Park, KS: American Girl Kansas City was opened in 2010 at Oak Park Mall. This store does not have a bistro.

McLean, VA: American Girl Washington DC was opened in 2011 at Tysons Corner Center.

Lynnwood, WA: American Girl Seattle was opened in 2011 at Alderwood Mall. The bistro is the only one that offers items à la carte.

Chesterfield, MO: American Girl St. Louis was opened in 2012 at Chesterfield Mall.

Houston, TX: American Girl Houston was opened in 2012 at Memorial City Mall.

Miami, FL: American Girl Miami was opened in 2012 at The Falls.

Columbus, OH: American Girl Columbus was opened in 2013 at Easton Town Center.

Palo Alto, CA: American Girl San Francisco was opened in 2013 at the Stanford Shopping Center.

Orlando, FL: American Girl Orlando was opened in 2014 at The Florida Mall.

Charlotte, NC: American Girl Charlotte was opened in 2014 at Southpark Mall.

Franklin, TN: American Girl Nashville was opened in 2015 at CoolSprings Galleria.

Scottsdale, AZ: American Girl Scottsdale was opened in 2015 at Scottsdale Quarter.

Temporary Boutiques

Temporary Boutiques are pop-up stores, either for American Girl to test potential support for a permanent store within the United States and reach out to new areas[5] or to offer short-term local purchasing during the holiday season in an area not as easily served by another location. Unlike the Boutiques and Bistros, Temporary Boutiques do not always offer the full salon experience (hair styling, ear piercing, hearing aids, and spa treatments) or personal shopping. Temporary Boutiques also do not carry the full lineup of available merchandise.[5]

Recurring Boutiques

Indianapolis, IN: American Girl Indianapolis has opened boutiques at several different locations.

  • Castleton Square Mall, running from October 2015 to January 2016, and again in July 2016 to January 2017.
  • The Fashion Mall at Keystone, running from August 2017 to January 2018.

Novi, MI: American Girl Detroit opened a boutique at Twelve Oaks Mall running from August 2016 to January 2017, and again from July 2017 to January 2018.

Raleigh, NC: American Girl Raleigh opened a boutique at Crabtree Valley Mall running from October 2016 to January 2017, and again from July 2017 to January 2018.

Portland, OR: American Girl Portland has opened boutiques at several different locations.

  • Pioneer Place, running from October 2015 to March 2016.
  • Washington Square Mall, running from August 2016 to January 2017, and again from September 2017 to January 18.

Pittsburgh, PA: American Girl Pittsburgh opened a boutique at Ross Park Mall running from September 2016 to January 2017, and again from October 2017 to January 2018.

Murray, UT/Salt Lake City, UT: American Girl Salt Lake City has opened boutiques at several different locations.

  • The Fashion Place (Murray, UT), running from October 2015 to January 2016.
  • City Creek Center (Salt Lake City, UT), running from September 2017 to January 2018.

One-Time Boutiques

Honolulu, HI: American Girl Hawaii[6] opened a temporary boutique at Ala Moana Center, running from October 4, 2014, to April 2015.[7]

San Diego, CA: American Girl San Diego opened a boutique at the Fashion Valley Mall running from October 2015 to January 2016.

Mission Viejo, CA: American Girl Orange County opened a boutique at The Shops at Mission Viejo running from November 2015 to January 2016.

Glendale, CA: American Girl Glendale opened a boutique at The Americana at Brand running from October 2015 to February 2016.

Las Vegas, NV: American Girl Las Vegas opened a boutique at the Fashion Show Mall running from October 2015 to February 2016.

Philadelphia, PA: American Girl Philadelphia opened a boutique at King of Prussia Mall running from September 2016 to January 2017.

San Antonio, TX: American Girl San Antonio opened a boutique at The Shops at La Cantera running from August 2016 to January 2017.

Austin, TX: American Girl Austin will open a boutique at The Domain running from August 2017 to January 2018.

Specialty Boutiques

American Girl Specialty Boutiques are international outlets located outside of the United States. Unlike the Boutiques and Bistros, Specialty Boutiques are located within an already-established store; as licensee locations they are not considered a standalone store in their own right. For the purposes of this section, multiple Specialty Boutiques located within the same city or metropolitan area will be given the appellation of American Girl (City name) (Store location).

Due to space constraints as well as legal restrictions on items (e.g. Canada's language laws mean that only items with bilingual English/French packaging may be sold), these stores have a smaller selection and often only carry a few characters and their collections.

Canada

At present, the Canadian stores carry limited collections: some BeForever characters (currently Melody Ellison, Rebecca Rubin, Julie Albright, Kit Kittredge and Maryellen Larkin[8]; Addy, Felicity, and Samantha can be ordered online through Chapters-Indigo but do not appear in stores), twenty-six Truly Me dolls (as opposed to the forty currently offered by AG itself), the Girl of the Year, Contemporary Characters, Bitty Baby, and WellieWishers, along with most but not all of the collections of these dolls.

Toronto, ON: American Girl Toronto may refer to the following locations.

  • American Girl Toronto Yorkdale was opened in 2014 within Indigo Toronto at the Yorkdale Shopping Centre.
  • American Girl Toronto Eaton was opened in 2015 within Indigo Eaton at the Toronto Eaton Centre.
  • American Girl Toronto Sherway was opened in 2016 within Indigo Sherway Gardens at CF Sherway Gardens.[9]

Vancouver, BC: American Girl Vancouver was opened in 2014 within Chapters Robson. In 2015, the Specialty Boutique was relocated to Chapters Granville following the closure of the Robson branch.[10]

Ottawa, ON: American Girl Rideau was opened in 2014 within Chapters Rideau.

Edmonton, AB: American Girl Edmonton was opened in 2015 within Chapters Edmonton at the West Edmonton Mall.

Calgary, AB: American Girl Calgary was opened in 2015 within Chapters Calgary at Chinook Centre.

Mexico

Mexico City, Mexico: American Girl Mexico City collectively refers to the three Specialty Boutiques in Mexico City, all located within El Palacio de Hierro department stores.

  • American Girl Mexico Perisur was opened in 2015 at Centro Comercial Perisur.
  • American Girl Mexico Interlomas was opened in 2015 at Paseo Interlomas.
  • American Girl Mexico Polanco was opened in 2015.

United Arab Emirates

Dubai, UAE: American Girl Dubai will open at City Centre Mirdif[11] in 2017. Unlike the Specialty Boutiques in Canada and Mexico City, the UAE store will have a cafe.[12]

Ordering from Stores

A person who does not live near an American Girl Place or Bistro can call customer service and may be directed to a personal shopper at the store and order items to be shipped to them. They may or may not have to pay taxes but will have to pay standard shipping costs. Many people do this for exclusives or when an item is retired; some stores have small stock of retired items when an item is no longer available for ordering at the website.

In Fall 2015, temporary kiosks were set up at various locations for customers to place orders as well for customers to facilitate quick purchases and holiday-only items.

Atlanta, GA: Perimeter Mall

Northbrook, IL: Northbrook Court

Minnetonka, MN: Ridgedale Center

Des Peres, MO: West County Center

Paramus, NJ: Garden State Plaza

Frisco, TX: Stonebriar Center

The Woodlands, TX: The Woodlands Mall

See Also

References

  1. The locations in Denver and Kansas City are called American Girl Boutique as there is no bistro.
  2. Facebook statement, accessed January 30, 2015.
  3. American Girl Is Debuting the ‘Store of the Future’, New York Racked, accessed May 12, 2016.
  4. American Girl's New York City landing page, accessed July 12, 2017.
  5. 5.0 5.1 Twitter statement, dated October 7, 2015.
  6. This is what American Girl referred to the Honolulu boutique during its tenure.
  7. American Girl opening first Hawaii store at Ala Moana Center next month, bizjournals.com, accessed September 12, 2014
  8. Chapters-Indigo official website, accessed August 28th, 2017
  9. Indigo opens world's first cultural department store for booklovers and their friends at CF Sherway Gardens newswire.ca, accessed July 4, 2016.
  10. Indigo Optimizes Real Estate in Vancouver, newswire.ca, accessed January 21, 2015.
  11. American Girl store listing on the City Centre Mirdif site.
  12. Majid Al Futtaim brings American Girl to Middle East, accessed December 13, 2016.

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