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1990 * 1991 * 1992 * 1993 * 1994 * 1995 * 1996 * 1997 * 1998 * 1999

1990

Our New Baby line is launched. School Desks are released for Molly, Samantha, and Kirsten.

1991

Felicity Merriman is released Fall 1991 with her first three books and accompanying clothing and accessories. Because of the low neckline of colonial outfits, the cloth bodies are changed from a white color to a matching tan color.

1992

The second half of Felicity's collection is released. American Girl Magazine is launched. Dolls sent in to the American Girl Hospital began to be returned with hospital gowns and accessories.

1993

Addy Walker is released Fall 1993 with her first three books and accompanying clothing and accessories. Paper dolls are released.

1994

The second half of Addy's collection is released. Theater, craft, and cookbooks are released for each character.

1995

American Girl of Today line is released. Our New Baby is rereleased as Bitty Baby.

1996

Ten-year anniversary.

In May the website is launched, with online features from American Girl Magazine and later the American Girl Club. Catalogs must still be requested and orders placed by phone or mail, as there is no online ordering.

1997

The first Limited Edition Historical Outfits are released. Josefina Montoya is released Fall 1997 with her first three books and accompanying clothing and accessories. Website [1] launched; online purchase was not available, however, until the middle of 1998.

1998

The second half of Josefina's collection is released. The first American Girl Place opens in Chicago, IL.

Ms. Rowland sells the company to Mattel for 700 million dollars. American Girl of Today line renamed American Girl Today.

1999

Short Stories and outfits released. American Girl website is launched for sales.


1990 * 1991 * 1992 * 1993 * 1994 * 1995 * 1996 * 1997 * 1998 * 1999

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