Mattel is a toy-based company and the current owner and distributor of American Girl products. They purchased the company in 1998 from Pleasant Rowland and fully took over distribution, design, and releases in 2000.

More information on their relationship to American Girl can be found on the main American Girl article.

Mattel-Only Dolls

The following dolls can never be found or purchased as Pre-Mattel as they all debuted after 2000.

Historical/BeForever Characters and Best Friend Characters

Just Like You, My American Girl, and Truly Me

No doll numbered after Just Like You 21 (inclusive) can be Pre-Mattel.

Other Lines

These lines were not created prior to Mattel's purchase:


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